Wednesday, April 7, 2010

Yasmin Ahmad she was born on January 7, 1958 was a film director, writer and scriptwriter from Malaysia and was also the executive creative director at Leo Burnett Kuala Lumpur. Her television commercials and films are well-known in Malaysia for their humour, heart and love that crosses cross-cultural barriers, in particular her ads for Petronas, the national oil and gas company. Her works have won multiple awards both within Malaysia and internationally. However in Malaysia itself, her films are highly controversial and are seen as clearly against Islamic teachings, such as shaving women's heads.
Yasmin was born in Kampung Bukit Treh in Muar, Johor on Jan 7, 1958. A graduate in arts majoring in politics and psychology from Newcastle University in England, she worked as a trainee banker in 1982 for two weeks then working for IBM as a marketing representative while moonlighting as a blues singer and pianist by night. Yasmin began her career in advertising as a copywriter at Ogilvy & Mather and in 1993 she moved to Leo Burnett as joint creative director with Ali Mohammed, eventually rising to executive creative director at the firm's Kuala Lumpur branch.
Her first feature length film was Rabun in 2002. Mukhsin won an international children's best feature film award and special mention under the children's jury awards. Most of her commercials and films have been screened at the Berlin, San Francisco, Singapore international film festivals and the Cannes Lions International Advertising Festival (not to be confused with the other Cannes Film Festival). Her films were featured in a special retrospective at the 19th Tokyo International Film Festival in October 2006. An April 2007 retrospective of her feature films was sponsored by the Center for Southeast Asian Studies, University of Hawaii, and the Honolulu Academy of Arts. In Singapore, Yasmin is best known for the pro-family commercials she did for the Ministry of Community Development, Youth and Sports . Yasmin was inducted into the Malaysian Advertising Hall of Fame by the Association of Accredited Advertising Agents Malaysia in November 2008 .Yasmin was working on her first feature film to be filmed in Singapore titled, "Go, Thaddeus!" when she died. This was to be an inspirational film for the 2010 Youth Olympic Games, based on the book, "Running the full distance: Thaddeus Cheong" by Belinda Wee about Singapore's 17 year old National triathlete who died after completing the 2007 SEA Games time trial.
On Thursday, July 23, 2009, Yasmin suffered a stroke and remained motionless, seated, she was resting her head on the table, with her hands cupping her face, while attending a meeting with local artist Siti Nurhaliza and her husband Khalid Mohamad Jiwa, and Media Prima representatives for an undisclosed project at Sri Pentas, TV3. Before the meeting, she spent some time with Media Prima's group creative director, Peter Chin and was reported to be in a jovial and relaxed mood.
She was rushed to the Damansara Specialist Hospital where she underwent a neurosurgery procedure to reduce the swelling in her brain. The operation was a success however her condition was critical but stable. Bernama quoted her brother-in-law, Zakaria Zahari, as saying that Yasmin had suffered a stroke and hemorrhaging in the brain.
On Saturday, July 25, 2009, more than 48 hours after the surgery, Yasmin Ahmad succumbed to her injury and was pronounced dead at 11.25pm. On Sunday, July 26, 2009, Yasmin Ahmad was laid to rest at the USJ 22 Muslim Cemetery in Subang Jaya, Selangor. Her husband, Abdullah Tan Yew Leong, their immediate families, hundreds of fans, friends, industry colleagues and personalities gathered to bid her farewell.

A few Filmography that has she did:
A first telemovie : Rabun (My Failing Eyesight) (2003)
A five films such as:
i. Sepet (Slit Eyes) (2004)

ii. Gubra (Anxiety) (2006)

iii. Mukhsin (2007)

iv. Muallaf (The Convert) (2008)

v. Talentime (2009)

Besides telemovie and films, yasmin also did a commercials and short films that gave many impact to our self. For example:
i. Petronas Tv Commercial (for Chinese New Year, Hari Raya, deepavali and National Day)
ii. Yuzy (2000) Petronas Road Safety Campaign
iii. Vas Dentures (2000) Celcom
iv. Tan Hong Ming In Love (2007) Petronas Merdeka Day Commercial
v. Family (2008) for the Singaporean Ministry of Community Development, Youth & Sports
vi. Funeral (2009) for the Singaporean Ministry of community Development, Youth & Sports
vii. Chocolate (2009) 15Malaysia (released posthumously 19 Aug 2009)
During Yasmin life, many awards and nominations that she get either locally or overseas:
i. Malaysia Video Awards for Best Director (1999) - Forgiving Petronas commercial
ii. Association of Accredited Advertising Agents Malaysia's Golden Kancil Award for Best Advertising Agency (1999/2000)
iii. Malaysia Video Awards silver award for Best Scriptwriting (2000)Yuzy Petronas Road Safety Campaign
iv. Malaysia Video Awards bronze award for Best Scriptwriting (2000)Vas Dentures Celcom
v. Malaysian Film Festival awards for Most Original Story and Best Film (2005) Sepet
vi. 18th Tokyo International Film Festival Best Asian Film Award (2005) Sepet
vii. Malaysia Film Festival awards for Best Screenplay and Best Film (2006) Gubra
viii. Cannes Lions International Advertising Festival 2008 Gold Winner for Petronas advertisement Tan Hong Ming In Love
ix. Malaysia Film Festival awards for Best Director (2009)Talentime
x. Berlin International Film Festival International Jury of Generation Kplus - Grand Prix of the Deutsches Kinderhilfswerk for Best Feature Film and Generation Kplus Children's Jury Awards - Special Mention (2007) Mukhsin